As the Marketing and Social Media Lead for Team Pakistan Ice Hockey, I manage the team’s digital presence and storytelling across platforms. My role focuses on amplifying the team’s voice, engaging with a global audience, and showcasing the players’ journey both on and off the ice. Through creative strategy, content development, and community-building, I aim to grow awareness of the sport in Pakistan, foster national pride, and inspire the next generation to see hockey as part of our country’s sporting future.